I'd love for Disney to at least operate on the level of comparable hotels (and hopefully better), and I'd love to see a few improvements:
1) Do not disturb signs that actually mean do not disturb. On a case by case basis, call the guest if there's a need or if they've left up the sign "too long." (I still disagree with this idea, but concede that hotel owners have the right to enter with advance notice).
2) 24 hour dining or at least 24 hour room service dining options (people WILL order pizza and wings at 3am, just charge a premium for it, people will pay it).
3) Get back to the "no nickel and dime" business model. Sure, charge me extra for parking, but don't give me a separate charge, just build it into the room rate. Don't even think about a separate resort charge, it's annoying everywhere else too (also, include taxes/fees when pricing out the vacation, I don't want to wait to see the final rate at the end)
4) Comfortable beds. Our most recent stay at Yacht club left a lot to be desired. I'd love to see more comfortable mattresses!
5) A microfridge in every room (to include a freezer). In most college dorms, you get an awesome combo appliance of a microwave, freezer, and fridge. It's annoying being only with a mini fridge, which is why we prefer to stay off site where we can get a suite with both a freezer and fridge, for the cost of a value resort. We use reusable ice packs to keep baby food and expressed breast milk cold while in the parks, and while travelling by plane. It's a hassle to go and get ice each day and for the plane ride home, and it's more economical to use reusable ice packs in lieu of actual ice. Also, i'd love to store ice cream/frozen meals for late night snacks!
6) Suites with 2 queen beds (many other posters in this thread agree, sofabeds aren't as comfy as a real bed)
7) Estimated time of arrival for Disney transportation on the app. Uber and Lyft have a convenient map showing where the vehicle is, and how many minutes it should take to get to you. Disney needs this as well! The technology is already there!
8) A minor thing, but I'd love to be able to book EVERYTHING Disney on one app. Currently you have to book a hotel reservation via the mobile site, or desktop site, or by calling in. I'd love to be able to go to the app, book a hotel, and have it automatically link.
If Disney made all of the above changes, I'd be less likely to book off-site like we mostly do now. For me it would mean that the extra cost to stay on-site would be justified, unlike it is now.
I priced out a week in December at Yacht Club, and for the same total cost of the vacation (including all costs for travel, etc), i can stay off site and do a week in CA at
Disneyland for Halloween party, and I can do a week in FL at WDW for Christmas party, with better lodging in both locations, since like I said, Disney-on-site in its current state just doesn't offer as much value as it used to.