Anjelica
DIS Veteran
- Joined
- Oct 13, 2004
Mods please move if this isn't in the correct sub-category.
I just received an email from Owners Locker - below was the content (sorry if its long):
"To our Members,
I am very pleased to announce that we have signed a strategic agreement with Disney Vacation Club where they will market Owners Locker to DVC Members. Now every DVC Member is going to learn what you already knowthat Owners Locker can take welcome home to a new level.
Im obviously excited, but first I want to pause and say thanks. We wouldnt be where we are without you, our Members. We didnt convince DVC to team up with Owners Locker you did. You liked what you saw and spread the word.
So yes, were proud but more importantly were grateful to you for making this dream come true.
Now, heres the scoop:
-DVCs marketing efforts began on May 6 by listing Owners Locker as a new perk on www.dvcmember.com. We will also show up soon in the Portable Perks brochure. This means well be included in every check-in package at every DVC resort in Orlandowhich is great. Since there needs to be a special offer to be included in Portable Perks, our perk is a 20% discount on the one-time Membership Fee, making it $60 instead of $75. There is no discount on the annual fee. And since you have already paid your Membership Fee, the perk will only be for new Owners Locker Members who sign up using a special link on the DVC member site.
-An article on Owners Locker will appear in the August Disney Files quarterly magazine mailed to all DVC Members and we are working with an enthusiastic marketing team at DVC to spread the word about Owners Locker in other ways such as using their Facebook page and participating in Welcome Home Wednesdays.
-Our arrangement with DVC does not mean there are major changes coming to Owners Locker youll just see more Lockers at your resort and the purple van may be zooming around a bit faster. Were still Owners Locker youve come to know and our prices are staying the same. Disney hasnt bought any part of us we just have a strategic relationship a marketing agreement where we pay a fee for DVC to market us to their Members. Im still here and Im not going anywhere. Ill still be driving the purple van and drinking wine on Tuesday evenings at EPCOT.
But as we grow, nows a good time to work on fine tuning a few items that weve been kicking around:
-Arrival/departure times. When you schedule a Visit, we will soon begin asking you to tell us your estimated arrival time and departure time. As we have grown, weve learned that it just doesnt make sense for there to be a delivery run in the morning and a pickup run in the afternoon. The purple van will be on the road most of the day and night, sometimes stopping at the same resort several times during the day.
Unless you tell us otherwise, we will still have your Locker waiting for you at 11:00 am but if you will be arriving earlier or later, let us know and well make sure you have your stuff when you need it.
Until theres a place for you to indicate your arrival and departure times on the site, letting us know in the special notes section would be really helpful.
-Member referral. With our marketing agreement with DVC, we think it makes sense to pause the Member Referral program. We can always dust it off later but for now were going to give it a rest. If someone you already have in the pipeline joins Owners Locker, contact me and well be fair.
-Facebook. On the Owners Locker home page, there is a new Facebook like button in the upper right hand corner. When you finish reading this e-mail, it would be great if you could go to www.ownerslocker.com and click on it. It will show up in your news feed that you like Owners Locker and all of your friends will see it.
We are also starting to transition away from our existing personal Facebook page to a more flexible, more private business page where there can be discussion and other features. You can get to this new page in the Community section of the Owners Locker home page.
I like the current Facebook page where many of you are friends and it will remain active and perhaps become a bit more personal. Ive got to tell you that I really struggle with what is too much and not enough of Facebook. For now, well stick with the weather and list of delivery resorts, Locker names and EPCOT Wine Evening photos. Ill be posting this content on both the personal and business pages Ive also set up a group page just for Owners Locker Members but Ive got to tell you I have no idea what to do with it. Comments and guidance are most welcome!
And now, Im going to go have a glass of champagne and toast you, our Members, that have made this possible.
john"
Thoughts?
I just received an email from Owners Locker - below was the content (sorry if its long):
"To our Members,
I am very pleased to announce that we have signed a strategic agreement with Disney Vacation Club where they will market Owners Locker to DVC Members. Now every DVC Member is going to learn what you already knowthat Owners Locker can take welcome home to a new level.
Im obviously excited, but first I want to pause and say thanks. We wouldnt be where we are without you, our Members. We didnt convince DVC to team up with Owners Locker you did. You liked what you saw and spread the word.
So yes, were proud but more importantly were grateful to you for making this dream come true.
Now, heres the scoop:
-DVCs marketing efforts began on May 6 by listing Owners Locker as a new perk on www.dvcmember.com. We will also show up soon in the Portable Perks brochure. This means well be included in every check-in package at every DVC resort in Orlandowhich is great. Since there needs to be a special offer to be included in Portable Perks, our perk is a 20% discount on the one-time Membership Fee, making it $60 instead of $75. There is no discount on the annual fee. And since you have already paid your Membership Fee, the perk will only be for new Owners Locker Members who sign up using a special link on the DVC member site.
-An article on Owners Locker will appear in the August Disney Files quarterly magazine mailed to all DVC Members and we are working with an enthusiastic marketing team at DVC to spread the word about Owners Locker in other ways such as using their Facebook page and participating in Welcome Home Wednesdays.
-Our arrangement with DVC does not mean there are major changes coming to Owners Locker youll just see more Lockers at your resort and the purple van may be zooming around a bit faster. Were still Owners Locker youve come to know and our prices are staying the same. Disney hasnt bought any part of us we just have a strategic relationship a marketing agreement where we pay a fee for DVC to market us to their Members. Im still here and Im not going anywhere. Ill still be driving the purple van and drinking wine on Tuesday evenings at EPCOT.
But as we grow, nows a good time to work on fine tuning a few items that weve been kicking around:
-Arrival/departure times. When you schedule a Visit, we will soon begin asking you to tell us your estimated arrival time and departure time. As we have grown, weve learned that it just doesnt make sense for there to be a delivery run in the morning and a pickup run in the afternoon. The purple van will be on the road most of the day and night, sometimes stopping at the same resort several times during the day.
Unless you tell us otherwise, we will still have your Locker waiting for you at 11:00 am but if you will be arriving earlier or later, let us know and well make sure you have your stuff when you need it.
Until theres a place for you to indicate your arrival and departure times on the site, letting us know in the special notes section would be really helpful.
-Member referral. With our marketing agreement with DVC, we think it makes sense to pause the Member Referral program. We can always dust it off later but for now were going to give it a rest. If someone you already have in the pipeline joins Owners Locker, contact me and well be fair.
-Facebook. On the Owners Locker home page, there is a new Facebook like button in the upper right hand corner. When you finish reading this e-mail, it would be great if you could go to www.ownerslocker.com and click on it. It will show up in your news feed that you like Owners Locker and all of your friends will see it.
We are also starting to transition away from our existing personal Facebook page to a more flexible, more private business page where there can be discussion and other features. You can get to this new page in the Community section of the Owners Locker home page.
I like the current Facebook page where many of you are friends and it will remain active and perhaps become a bit more personal. Ive got to tell you that I really struggle with what is too much and not enough of Facebook. For now, well stick with the weather and list of delivery resorts, Locker names and EPCOT Wine Evening photos. Ill be posting this content on both the personal and business pages Ive also set up a group page just for Owners Locker Members but Ive got to tell you I have no idea what to do with it. Comments and guidance are most welcome!
And now, Im going to go have a glass of champagne and toast you, our Members, that have made this possible.
john"
Thoughts?
We left WDW on Sunday and said a "goodbye" to "Duffy" our locker. DH has been hinting around that he needs his own Locker so I feel there will be an addition in the family soon. My DH has been a supportive skeptic but now realizes how valuable our locker is to us and our Disney vacations. It was amazing how fast I packed--without having to worry about every little item. I knew it would be there waiting. I am not a member of Facebook and probably will never join but I am here wishing you all the luck with your new venture. I am so glad your business is growing and successful. I smile whenever I see the Purple Van....Kudos to you for all your good work---and I will be seeing you in Portable Perks !!!
See I thought this was from John....oh well a trip to Disney will do that to you....I missed my DIS while on vacation and am just catching up.
The power of marketing... I just went online to my account and ordered a second locker to be delivered on our upcoming trip. I'd been on the fence for a while about it, but never actually went online and did it. Just read the Disney Blog post on Facebook and this post here, and the next thing I know I'm online ordering a locker.
If any Dis/DVCers have considered taking the plunge, I'd highly recommend it. Congrats to John
