I wonder about this. People say this about dcl too, that the once in a lifetime guests are where the money is. I am a bit contrarian but it seems to me like it is just the opposite, that they make more money off of the regular guests in lots of different ways.
They have been collecting data like crazy for quite a long time now. I'm sure they can back this up.
I think it's more the revenue spread. They are the ones who buy the $20 balloons. Lol.