Project Future

Ryansdad0727

DIS Veteran
Joined
Feb 23, 2010
I am currently reading the book "Project Future" It is a very good explanation of how the decision was made and politics were handled for the creation of Disney World. What are some other less known Disney must reads out there?
 
I don't think it's less known but Realityland by David Koenig is good.
 
I really enjoyed Project Future! Probably my favorite book about the Disney company so far has been “Disney War” by James B. Stewart. It’s a fascinating look at Eisner’s time at the company, and provided a lot of interesting context for the current state of the company - a lot of what’s happening today has roots in decisions and choices Eisner made.
 

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