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ESPN and Disney today announced an agreement with PENN Entertainment to launch ESPN BET, a branded sportsbook for fans in the US. PENN Entertainment will rebrand its current sportsbook and relaunch as ESPN BET effective this Fall in 16 legalized betting states.
I was literately just looking thru Yahoo DIS news a few minutes ago and this was not there yet. This thread is a wealth of timely info! Thank you all!!

ETA: this is a big deal that I did not think we would see anytime soon, and I guess that explains the sizable outperformance vs the market today
 
Disney’s official release:

ESPN to Launch ESPN BET in a New Agreement with PENN Entertainment

ESPN today announced an agreement with PENN Entertainment to launch ESPN BET, a branded sportsbook for fans in the United States. PENN Entertainment will rebrand its current sportsbook and relaunch as ESPN BET, effective this Fall in the 16 legalized betting states where PENN Entertainment is licensed. The rebrand includes the mobile app, website, and mobile website.

ESPN BET furthers ESPN’s commitment to serve fans by leveraging ESPN’s industry-leading multi-platform reach with the rising product operations and expertise of PENN Entertainment. ESPN BET will become ESPN’s exclusive sportsbook, and PENN Entertainment will receive odds attribution, promotional services inclusive of digital product integrations, traditional media and content integrations, and ESPN talent access, among other services that collectively generate maximum fan awareness of ESPN BET.

“Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products,” said Jimmy Pitaro, Chairman, ESPN. “The strategy here is simple: to give fans what they’ve been requesting and expecting from ESPN. PENN Entertainment is the perfect partner to build an unmatched user experience for sports betting with ESPN BET.”

Jay Snowden, Chief Executive Officer and President, PENN Entertainment said: “This agreement with ESPN and collaboration on ESPN BET allows us to take another step forward as an industry leader. Together, we can utilize each other’s strengths to create the type of experience that existing and new bettors will expect from both companies, and we can’t wait to get started.”

Over recent years, ESPN has greatly increased multi-platform sports betting content, adding digital programming, radio segments, and editorial coverage from talent. ESPN BET is now the latest offering from ESPN to meet fan demand for a trusted brand in the sports betting space. The ESPN BET brand will be home to ESPN’s overall sports betting content across platforms.

In concert with PENN Entertainment’s comprehensive responsible gaming programming, ESPN will use its platforms to educate sports fans on responsible gaming, including but not limited to:

  • Continuing ESPN’s high standard of journalistic integrity when covering the sports betting space.
  • Developing an ESPN committee of responsible gaming, representative of a diverse cross-section of the business, to regularly review compliance, programming, and policies.
  • Implementing responsible marketing policies and guidelines to safeguard fans.
  • Working with industry experts on best practices and continual review of Responsible Gaming programming.
 
https://variety.com/2023/tv/news/disney-tv-upfront-advertising-dollars-sports-digital-1235691153/

Aug 8, 2023 1:09pm PDT
By Brian Steinburg
Disney Sees Ad Dollars Go To Sports, Digital in Weak TV Upfront

A tough advertising market sent dollars toward Disney’s sports and streaming properties, the company said Tuesday, but not flocking at the same rate to its traditional TV networks.

“Overall revenue and volume commitments made in the Upfront are in line with the prior year,” the company said in a statement.

Disney secured $9 billion in ad commitments in last year’s market, when U.S. TV networks try to sell the bulk of their commercial inventory ahead of their next cycle of programming.

Disney said it notched “single digit increases in sports volume and pricing,” while noting that “more than 40% of the total Upfront dollars committed this year are streaming and digital, led by Disney+, ESPN+, and Hulu.”

The company offered no comment about results for its ABC broadcast network, or it’s Freeform or FX cable outlets.

The results spotlight Madison Avenue’s increasing disenchantment with traditional primetime TV as a vehicle for reaching the millions of consumers whose dollars they crave.

This year’s market has been a landmark, with the networks conceding to significant “rollbacks” or reductions in key rates, measures known as CPMs that represent the cost of reaching 1,000 viewers, in order to drive deals.

The networks and the digital-video companies have been in discussions that called for CPM increases of around 5% for the strongest TV properties, like sports, and for rollbacks going as deep as -5% for weaker linear inventory and even for digital, according to executives. According to buying executives, rollbacks were even discussed for primetime TV, once the medium’s strongest asset. In a sign of how much weaker the market for TV advertising has become, TV networks in 2022 struck deals that called for CPM increases ranging from 8% to 12%.

NBCUniversal said in July that it had been able to secure a level of commitments that was flat with 2022 results, even though it saw robust response to its upcoming Paris Olympics. Meanwhile, TelevisaUnivsion indicated it was able to notch increases in ad commitments by taking some share of dollars away from its English-speaking rivals. Fox, Paramount Global and Warner Bros. Discovery have claimed volume gains, but have not broken out specific figures around individual outlets.
 
https://www.yahoo.com/entertainment/watch-apple-another-disney-buyer-134157316.html

Watch Out, Apple – Another Disney Buyer Could Be Emerging | PRO Insight
Peter Csathy
Tue, August 8, 2023 at 8:41 AM CDT


From Hollywood to Wall Street, all eyes in the media and entertainment industry will be trained on Disney Wednesday as it announces its latest quarterly earnings. And question No. 1 from analysts to CEO should be his thinking about M&A.

Those questions should take on more urgency now that Iger has retained former top lieutenants Kevin Mayer and partner Tom Staggs — currently running Candle Media as co-CEOs — in a “consulting capacity” to help decide ESPN’s fate. This intriguing development followed Iger’s recent uncharacteristically frank and gloomy comments that pointed to the notion of Disney shedding some of the assets it built up under his first run as CEO.

Apple is still the most obvious potential buyer for a slimmed-down Disney, as I recently noted. But Mayer and Staggs’ reentry to the Magic Kingdom could make Disney the happiest place on Earth again for them, as well as shareholders.

Disney’s stock is down over 50% from its highs a couple years back and has continued mostly on a downward trajectory after Iger’s return gave it an early buzz. Particularly troubling are plunging revenue and profits for ESPN and Disney’s other cable networks (down 6% to $14 billion and 29% to $3 billion, respectively, for the first six months of fiscal year 2023, which cover October through March). And Mickey sees troubling transformational headwinds everywhere amidst increasingly tech-driven media’s new world order.

At first blush, it seems odd for Mayer and Staggs to be retained in a “consulting” capacity, don’t you think? It’s not as if they don’t have other things to do. Both run an expanding media holding company which now includes Reese Witherspoon’s Hello Sunshine, bought by Candle for a reported $900 million, and Moonbug Entertainment, acquired for a cool $3 billion.

But look closer and follow the money. Candle Media is backed by Blackstone, the massive private equity fund that manages $1 trillion in its M&A coffers. You heard me right, that’s “trillion” with a capital “T” — a lot of cheese if you’re trying to catch a mouse.

You can see the picture emerging here. Mayer ran Disney’s strategic planning group for years and engineered all of its massive game-changing acquisitions of the past two decades, an M&A spree that was the envy of the entertainment world. Most notably, these includedPixar ($7.4 billion), Marvel Entertainment ($4 billion) and Lucasfilm ($4.05 billion) — all incredible bargains in hindsight. How’s that for a franchise trifecta! Yes, Mayer also led the $71 billion acquisition of Fox’s entertainment assets where many pundits believe Disney overpaid, but don’t hold that against him. The jury is still out on that one. Even if that deal doesn’t ultimately pan out, a .750 slugging percentage is pretty damn good.

The point is that Mayer is a deal guy through and through, and Candle Media’s raison d’etre is M&A. Besides perhaps Iger, no one knows Disney’s assets, or what to do with them, better than he does. And then there’s his partner Staggs, who also spent years at Disney, ultimately serving as its COO.

Mayer, Staggs and their Blackstone benefactors theoretically could mastermind a takeover of all of Disney by leveraging massive debt, as well as cash. But that’s not likely, particularly in this era of continuously rising interest rates. Much more likely would be for Mayer and Staggs to buy what they deem to be Disney’s tastiest morsels. Since they are consulting for Iger about ESPN’s fate, that’s an obvious place to start. One person’s “consulting” is another person’s “due diligence” in advance of a potential acquisition.

ESPN and related properties likely would command at least one-third of Disney’s current depressed market cap of about $150 billion (a buyout premium would take the number significantly higher, of course). Disney’s “linear networks” generated about one-third of Disney’s overall revenue last quarter. Media M&A multiples on financial performance can vary widely, with upward trending relevant financials rewarded on the higher end as compared to ESPN’s current downward trend.

After an acquisition of one or more parts, Mayer and Staggs could return to the mothership to work the magic they might have hoped to as Iger’s heirs before his surprising anointment of parks chief Bob Chapek. The private equity playbook — streamlining operations, accelerating growth and getting liquid within five to seven years — could work here. Disney’s distressed stock price certainly makes this possibility more probable today.

Apple is still the leading contender to buy Disney assets for all the reasons I laid out in my earlier column before Mayer and Staggs reemerged. But private equity in the form of Blackstone runs a close second. Apart from those two mega-players, I see no other obvious buyers. Traditional media (studios, broadcasters) can’t afford it. Nor do I see any of the other tech behemoths like Microsoft, Alphabet, Amazon or Meta taking a swing. While some might see value in live sports, the brand and cultural fit just likely aren’t there for Iger. Those suitors simply aren’t worthy in his eyes.

Iger, of course, denies that ESPN is for sale, even as he searches for “strategic partners” to fund its transition to streaming. But methinks he protests too much. Why return to the tumult of Disney after already cementing his legacy of one of the great all-time Hollywood moguls? It likely means one thing, and one thing only: He has transformational M&A in mind.

Iger’s obvious win — culturally, financially and reputationally — would be either a Disneyfied Apple (Iger served on Apple’s board for years and was a close confidant of Apple co-founder Steve Jobs) or Disneyfied private equity (Mayer and Staggs now wear their Mickey Mouse ears once again).

So Disney investors, consider this column your blueprint for Wednesday’s earnings call. It’s the perfect time to probe Iger’s appetite for selling off wings of the Mouse House — and possibly inviting in new – but extremely familiar – roommates in the executive suite.
I hope one of those "wings" is what-I’m-hoping-gets-sold-off. (I got tired of mentioning the unit I have been saying over and over again.)

However, I really don’t think the entirety of Disney should be bought by someone like Blackstone. It takes away Disney's independence.
 
Much more likely would be for Mayer and Staggs to buy what they deem to be Disney’s tastiest morsels. Since they are consulting for Iger about ESPN’s fate, that’s an obvious place to start. One person’s “consulting” is another person’s “due diligence” in advance of a potential acquisition.

Wouldn't this be some kind of conflict of interest or unfair bidding or something? As far as I know, consultant just can't go in, have full access to everything, and then decide to buy the company. It would have to go out to public bid and at that point, anything can happen.
 
I was literately just looking thru Yahoo DIS news a few minutes ago and this was not there yet. This thread is a wealth of timely info! Thank you all!!

ETA: this is a big deal that I did not think we would see anytime soon, and I guess that explains the sizable outperformance vs the market today
Also explains more of those reported partnership meetings with the various sports leagues, probably due diligence to ensure they could dive into the sports betting arena.
 
Also explains more of those reported partnership meetings with the various sports leagues, probably due diligence to ensure they could dive into the sports betting arena.
Possibly, especially because I could not understand how any tie up with a league could ever make sense for ESPN and especially the league (that would have relationships with competing networks and even owning their own competing networks like the NFL network). Just made no sense.
 
Nice to be a Penn shareholder today:

PENN Entertainment, Inc. (PENN)​

NasdaqGS - NasdaqGS Real Time Price. Currency in USD

24.84-0.17 (-0.68%)
At close: 04:00PM EDT
29.35 +4.51 (+18.16%)
After hours: 5:49PM EDT


And I guess that means the news did not leak out pre-close.
 
Nice to be a Penn shareholder today:

PENN Entertainment, Inc. (PENN)​

NasdaqGS - NasdaqGS Real Time Price. Currency in USD

24.84-0.17 (-0.68%)
At close: 04:00PM EDT
29.35 +4.51 (+18.16%)
After hours: 5:49PM EDT


And I guess that means the news did not leak out pre-close.
Divesting from Barstool to partner with ESPN, not a bad upgrade.
 
https://deadline.com/2023/08/disney...urn-to-2022-revenue-volume-levels-1235457725/

Disney Sports And Streaming Gains Help Company’s Upfront Sales Return To Last Year’s Revenue And Volume Levels
by Dade Hayes
8/8/2023 - 1:35 PM PDT
Disney has wrapped up its 2023-24 upfront sales process, with gains in sports and streaming helping it return to 2022 revenue and volume levels.

The media giant reported strong buyer interest in live events; addressable inventory across sports and entertainment, including Hulu and Disney+ ad tier; and programmatic and measurement offerings.

The upfront as an industry ritual has evolved from a straightforward pitch for a batch of heavily viewed watercooler shows to a jigsaw puzzles of platforms and properties and ads being served 24/7. Rather than a few short weeks after sellers’ annual presentations to advertisers in May, this year’s negotiations stretched out over two months, with the first reports of finalized results coming in July. Disruptions to traditional viewing and the rise of streaming have played out against turbulence in the broader economy, with stubbornly high inflation and interest rates complicating the task for advertisers looking to lure consumers.

Disney said it secured single-digit increases in sports volume and pricing, noting rising demand for women’s sports. ESPN and ABC have garnered rising ratings for the WNBA and NCAA basketball and softball, among other properties.

More than 40% of upfront commitments were for streaming and digital buys, led by Disney+, ESPN+, and Hulu, the company said. Inclusion commitments, an increasing priority for media companies, were locked in from financial services, pharmaceutical, retail, tech and telecom brands.

Top-performing categories overall included consumer packaged goods, financial services, media & entertainment, pharmaceutical, sports gaming and travel & leisure, Disney said.

“Our investments in the most dynamic technology and streaming capabilities, coupled with the most enviable sports rights, powerful storytelling and impactful cultural moments, sets Disney apart,” said Rita Ferro, President of Advertising, Disney. “Our insights led approach and deep understanding of consumers continues to deliver growth for our clients, while deepening their connection to the most engaged audiences at scale.”
 
ESPN and Disney today announced an agreement with PENN Entertainment to launch ESPN BET, a branded sportsbook for fans in the US. PENN Entertainment will rebrand its current sportsbook and relaunch as ESPN BET effective this Fall in 16 legalized betting states.
I'm surprised Disney made a major move like this while they're still trying to figure out what to do with ESPN. Maybe they figure this will make it more valuable and therefore more attractive to potential buyers?
 
I'm surprised Disney made a major move like this while they're still trying to figure out what to do with ESPN. Maybe they figure this will make it more valuable and therefore more attractive to potential buyers?
I don’t see this move as something to bolster the sale prospect of ESPN, rather to provide an additional revenue stream to the asset and improve its position.
 
Hope this does not foreshadow gambling on DCL cruises... Disney is a family company. Sad to see them losing focus of that.
 

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