i have a gold loews card.
when you first join, you are a blue member.
once you have # of days in one year at a loews hotel, you get bumped up to the gold level.
once you stay a certain number of days in a year, you move from gold to platinum card member.
there are different perks for each card, blue/gold/platinum.
with the gold, i get late check out if i request it.
also get free upgrade when i make the ressie, if the room is available.
also get the welcome gift, newspaper, free work out gym etc.
forget the other amenities right now.
if you go to the website, you can read what you can receive at each loews card level.