ford91exploder
DIS Veteran
- Joined
- Jan 30, 2009
Can you elaborate on why you don’t think DVC has a high PRGS? I ask because we are DVC and spend quite a bit on apparel, plushes, souvenirs, artwork, etc. per trip. I don’t think DVC members who travel for a vacation and local APs really have comparable in-park spending habits.
We usually have 10-12 of us in a grand villa so our villa’s guest spend is pretty darned high And I don’t think we are alone in that as DVC members. I think we splurge on things more than we would if we were paying rack rates for deluxe resorts.
DVC members do spend a lot, its just in Disney’s accounting. The one and dones spend MORE and if your time horizon is 90 days till the next quarters report you want the big onetime spenders. Remember there is another metric in finance called. Velocity. DVC may spend more per year but does not move the needle in current quarter so Disney is laser focused on the 'fast' money. much less so on hey this class of customers spends lots of money and does so reliably but not all at once.
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