lucincia
DIS Veteran
- Joined
- Mar 28, 2005
I have to say this Year of Million Dreams marketing campaign is pretty stupid.
It gets people's hopes up and when they don't get it, a lot of people feel let down (no matter how much they say they don't care about not getting any dreams). It is only human nature.
The marketing campaign, at its core, is to fail tens of thousands of visitors a day (those who did not get a "dream"). What kind of customer service-oriented company sets out to disappoint majority of their clients on purpose?
And do people really book a Disney vacation this year because they're thinking "oh boy, I may have a chance to win a night in the Castle?"
It's not like Disney has not given out wishes and dreams before. They have been doing it for years and years. Why turn the dream part into a gamble? We have state lotteries and Las Vegas for that.
Please keep in mind that I am just complaining about the marketing campaign itself and the stupid people who thought it up, and not complaining about those of you who won
It gets people's hopes up and when they don't get it, a lot of people feel let down (no matter how much they say they don't care about not getting any dreams). It is only human nature.
The marketing campaign, at its core, is to fail tens of thousands of visitors a day (those who did not get a "dream"). What kind of customer service-oriented company sets out to disappoint majority of their clients on purpose?
And do people really book a Disney vacation this year because they're thinking "oh boy, I may have a chance to win a night in the Castle?"
It's not like Disney has not given out wishes and dreams before. They have been doing it for years and years. Why turn the dream part into a gamble? We have state lotteries and Las Vegas for that.
Please keep in mind that I am just complaining about the marketing campaign itself and the stupid people who thought it up, and not complaining about those of you who won