maxiesmom
The Mean Squinty Eye Works
- Joined
- Jul 6, 2004
For your reading enjoyment, I present my theory on the policy...
Meeting between 2 senior managers of the dining division
Exec 1 - Man, we are taking a beating with this dining plan.
Exec 2 - I know. Its doing great for parks, but theyre putting it all on our back.
Exec 1 - I know, I havent hit my numbers in forever. So while theyre all cashing big bonuses, what are we getting? ZIPPO!
Exec 2 - Tell me about it. Weve done what we can on the cost side. Weve streamlined the menus, gone cheap on some items.
Exec 1 - Yeah, we dont have a cost problem we have a top line revenue problem.
Exec 2 - How can we generate any more revenue though? That stupid dining plan doesnt have a variable rate and were already at the limit of turning off those that actually pay.
Exec 1 - Hey, what about no-shows?
Exec 2 - What about no-shows? Our utilization rates arent the problem I just got the reports that were sitting at 87.6%. So we cant really put more butts in the seats. When someone doesnt show we have plenty of people in wait to fill the seat.
Exec 1 - I dont know. One of the analysts sent me a report on the number of no-shows. Im just brainstorming.
Exec 2 - Wait, what if we started changing for the no-shows somehow?
Exec 1 - Im listening
Exec 2 - We already take a pre-payment for some restaurants like CG and CRT lets just add more restaurants to the list.
Exec 1 - Yeah, but if we start charging people will just cancel to avoid the charge.
Exec 2 - Unless we make it difficult for them. Like make them cancel at least the day before or we hit them for $10. $10 isnt much we can get buy-in on that. And people are on vacation, theyre not going to be thinking about canceling a restaurant reservation a day ahead. Theyre in Disney the most magical place in the world! (laughs)
Exec 1 - Even better, why not $10/head?
Exec 2 - Good point. $10/head is better.
Exec 1 - Im going to start liking hurricane season. CHA-CHING!!
Exec 2 - So what restaurants do we want to do all of them?
Exec 1 - No, we better do this in phases or well just look greedy.
Exec 2 - Good point. But we need to include some that will make this worth it.
(in unison) - CHARACTER MEALS!!!
Exec 1 - I can smell that bonus. Baby's gonna have a good christmas this year.
Exec 2 - Me too. Lets go run it by marketing. Im sure they can spin this as some kind of positive crap about making for a better and more consistent guest experience garbage.
Exec 1 - Yeah, thats what they get paid to do.
(high five as they leave the room)
And on what evidence are you basing this theory? Other than that apparently in your eyes it is evil of a business to want to make money?