Don't be intimidated to go get fitted! I was at first, but then sucked it up and went in to my local running store. They were SO NICE and very patient with all my newbie cluelessness. They put me in a neutral shoe and had me run on the treadmill for maybe 30-60 seconds, recorded it and plugged it into a little program that shows if you pronate or supinate, then did a check of my arches (flat, low, medium, high) and finally watched me walk toward and away from them barefoot. Then they pulled out probably six pairs of shoes for me to try on, walk around in, try on the treadmill, etc. There was no pressure and no rush. They answered all my questions and helped with lacing techniques and everything. I bought a pair that day, and got out for a run and they were making two toes go numb, so I took them back. They went over my initial analysis and pulled out some of the pairs I'd tried the first time, but also a few other options. I exchange for a second pair, but found they rubbed the backs of my ankles about a mile in. So I went in AGAIN. Tried even more shoes. Each time I went in, they were so nice and patient. They asked me specific questions to try and find the right pair. And after three tries and returns, I finally found the right ones. They never made me feel guilty or stupid or any of the other things I was afraid of. And when those shoes finally wore out, I went back to get another pair and they made sure I went through another quick analysis to see if anything had changed since I was a newbie when I first came in. Lo and behold, my stride had changed and my shoe needs were slightly different. This time the first pair I tried was the one, but I felt totally confident I was in the right place and that they were trying to keep me healthy and in the right shoes. It was SO worth it to make the effort!