What if they booked the hotel by program, so that it's not a constant flow of people, but rather an event/program/story that you sign up for? Example: March 2-3 is the *insert Star Wars jargon here* Adventure. Description would say something along the lines of a story, so: "you're all chilling with the Resistance and everyone's a good guy...or are they? Find the spy and escape the First Order" (obviously not this, but you get the gist) and then the story would unfold from there. Everyone booked for those 2-3 days would take part in the same overarching story and the experience of staying in the hotel, though individual,would have the same story arc for everyone. You could customize an avatar, get a space name, get a costume & backstory, etc. Everyone would arrive and leave at the same time (like a cruise) and have some similar motivation, but eventually their own role to play in it.That way, it would convey the message of immersion rather than resort and you wouldn't have the people wanting to leave to go to other parks, people not wanting to be in costume, etc. So for those two days, all you would do is take part in this entire experience. They could rotate storylines, events, programs, etc. so that it wouldn't get stale after one visit and you could fully immerse and control that particular story. This method seems to make a lot more sense to me than overlapping stays and multiple storylines for different people, at least at first.