The price is very much in line with other character breakfasts at Disney World.
Trattoria al Forno's Breakfast is probably the closest to what they're doing here and that's $44. Garden Grill, Hollywood and Vine, Tusker House, Ohana, The Crystal Palace, and Cape May Cafe are all $41. 1900 Park Fare is $44. Akershus is $52. Chef Mickey's is $59. Then you have Cinderella's Royal Table at $62 for breakfast (but that includes tip).
Unfortunately, the character breakfasts at Disney World are just really expensive and cost between $41-$62 right now.
I'm a big fan of character meals and I know that I'll check this one out eventually, but the biggest issue for me personally is the menu. I like eating off a menu over a buffet, but I'm not an adventurous eater when I just wake up and all I really want is bacon, eggs and sausage. The pastries are a nice touch, but hopefully they add some more traditional options in the coming months. Even if they just add an option for the steak with scrambled eggs, I'd be good.