Mine came about probably 20+ years ago. My dad, brother, and I were out shrimping one night, we usually took separate boats but on occasions we would all go together, especially if we had a lot to due during the day instead of sleeping. Anyways one night we where all together and brainstorming about a catchy name for business cards, we retailed shrimp off the boat, crabmeat and oysters from our shops, I came up with "3 Men & a Boat" my brother has since quit the business, but my 3yr old son comes to work with my dad and I daily so I think I'll keep the name since theirs 3 of us again.