Honestly, as a lowly silver, I have zero desire to push for status with DCL. I will hit the next level naturally in the next year or so, but it isn't a motivating factor in the slightest for booking with DCL. Which means we aren't held back from trying other lines, which we plan to do over the next few years too. Who knows, with the kids headed off to college, we may find ourselves using other lines much more. A well-designed loyalty program make you feel a little pain when using other carriers, because you miss the perks. None of that exists with DCL. They must know they don't need it to fill ships, but why bother with the program then? When the benefits get too invaluable, it almost becomes a negative for customers instead of a positive. Also, markets change and creating loyalty will become much more important as the things that distinguish DCL continue to decline.