Been trying to gather my thoughts and posted this on DVC Fan on Facebook - but thought I'd share it here too...
Saw lots of posts in support of
Genie+ and Lightning Lane - I've taken some time to think about it since the announcement, I couldn't quite put my finger on why I hated the announcement so much - but I think I've started to put together why...
1. Recently we haven't had much good news out of Disney, in fact in terms of perks we've mostly lost perks:
a. Magicbands not included with on-site stay
b. Airport shuttle (Magical Express) not included with on-site stay
c. Extra Magic Hours no longer an on-site benefit (30 min mornings for all guests and Evenings for Deluxe only)
d. Fastpass no longer included with entry ticket
e. Restricted Park Hopping (2pm begins park hopping) - with no discount to the park hopping option
f. Restricted Park Passes for AP holders not staying on site (only 3 at a time, versus show up whenever you want).
2. A lot of the announcements have come down to controlling park overcrowding. But there is actually a few solutions to this problem that don't involve charging more or taking away perks
a. Build a 5th gate - when park overcrowding is an issue - you can invest some of those profits you've been making to construct something new that will help relieve park overcrowding. Maybe Galaxy's Edge should have been its own park? A 5th gate would help spread out crowds. Yes it costs Disney money, I think most of us would gladly pay more money, stay longer or make more trips to visit a 5th gate. At least we would see the money we pay to Disney at work to add some more value.
b. Reduce park crowds using Park Pass, you've already proven you can do this.
Ultimately what it comes down to for me is value - it isn't about the money, but Disney is in my opinion giving us less value and charging us more money - and it puts a sour taste in my mouth. While previously I feel like Disney would invest money into new an exciting things to earn more of our money - now it feels like Disney is taking away perks or charging for the right to use them and calling that guest satisfaction and value.
You cannot continually offer less and charge more and expect to continue to increase profits. Yes, Disney is a business and yes Disney needs to make money - I'm not saying they should be losing money. But what they should be doing is making us as customers feel like they're getting more value when they charge us more money instead of the current situation where I feel like they're taking away things and charging us more - and that is what gives me pause with this most recent announcement for Genie+. Yeah $15 per person per day doesn't sound that expensive, but if you visit Disney for 2 weeks a year, and have a family of four, does spending an extra $840 per year sound like a lot more? It isn't that I can't afford it - it is just that I don't think I'm getting the same value I got from Disney as before.
I know some people will say - just don't pay for Genie+ - you have that option. But this was an included perk we used to have and was taken away. Don't act like this is something new that we've never had before. I work for a company that is extremely customer focused as well - and one thing we try not to ever do is offer something for free and then take it away or try to charge customers for something that was previously free - because we've found you lose a lot of customers that way.
Ultimately Disney is making us pay for their problems with overcrowding, rides breaking down and not being reliable or being able to handle enough riders per day (looking at you RoTR). It is an experiment to see just how much we're willing to continue to pay for things - and if it works, expect more up charges in the future.
What is the next upcharge that we'll see? Free parking at the parks for On-site guests? Being charged to ride the transportation? Being charged just to ride the rides at the parks? Expect the microtransactions to continue if this is successful.
Anyway that is my very long diatribe - thanks for reading if you made it this far