My point is more that those IP's don't detract from those projects, there's only "upside" interest for the public by adding an IP-at least IMO.
You are correct if they announced an amazing indoor coaster is coming to any park at WDW that there would be great anticipation and popularity, but how does adding an IP tie in not increase interest even further, esp to the greater masses.
Again, I doubt there is anybody waiting to plan a trip to WDW once they finally add a Non IP attraction.
No fist pounding that it's Star Wars Land-I was hoping for generic Space Land, or Rat wasn't just a generic beetle attraction etc.
If they announced that everything under construction was being stripped of the planned IP, Tron, Rat, GOTG, Star Wars Land, Toy Story Land and all becoming generic rebrands, they would indeed still be super popular and highly anticipated, I just don't think as much as with the IP's attached. I will admit I cannot prove it would be though, maybe it indeed would be more popular and have more anticipation without the IP's.