While the coupon is clear that passes must be activated by 9/30/03, the online description is also very clear in stating:
"All passes will expire September 30, 2005, or two (2) years from 1st date of use -- whichever comes first!"
Nowhere during the online ordering process is there any requirement that passes be activated by 9/30. Will the coupon control over the order form? I doubt it. There is no way the end date can extend beyond 9/30/05, which is the intent of the promotion. Had it been written "all passes must be activated by 9/30/03" or "passes activated after 9/30/03 will not qualify for the Buy a Year Receive a 2nd Year Free promotion" there would be no question If Universal is to try to do interpret any inconsistency against the customer, they will create a difficult situation for their employees and would eliminate the goodwill generated from the promotion.