Looks like they are still running this program. Received this by email today:
Dear Valued LoewsFirst Platinum Member,
The Hard Rock Hotel, Universal Orlando has developed an exclusive
program for Platinum Loews First members only! Basically, it's designed so
you do not have to wait in line at the front desk, to check-in! Or listen
to the same spiel you've heard a million times! If you are interested
please call or e-mail, so we can send the form to pre-register you. Once
that form has been completely filled out and returned, it takes 2 days to
process. We look forward to your arrival!